Brand Center
Welcome to the Buyam brand center.
One of our most valuable company assets is the Buyam brand. Thereby, to use any of the our brand
assets, you must strictly abide to our guidelines. With the help of this guide, Vendors can promote
their goods and services sold via Buyam, by using the official versions of the logo.
To view the complete brand guide, click the link below.
Logo Variations
Our logo versions can be used in various marketing collaterals as
specified in our brand guide from pages 4 to 11. Consult our guide to ensure you avoid incorrectly
using the Buyam logo (page 8-9). Also, do not in anyway reproduce the logo. You can use only
logos from our original digital file (svg and png).
Colour Palette
Our colour palette consist of six colours: Two primary colours and three secondary colours.
Use the accent colours sparingly. Look at page 14 of the brand guide for more on the Buyam colours
Pantone
CMYK
RGB
HEX
485C
C 0% M 93% Y 87% K 0%
R 255 G 21 B 21
#FF1515
Pantone
CMYK
RGB
HEX
Black
C 91% M 79% Y 62% K 100%
R 0 G 0 B 0
#000000
Pantone
CMYK
RGB
HEX
7620C
C 18% M 92% Y 84% K 0%
R 188 G 47 B 44
#BC2F2C
Pantone
CMYK
RGB
HEX
663C
C 7% M 5% Y 5% K 0%
R 241 G 241 B 241
#F1F1F1
Pantone
CMYK
RGB
HEX
426C
C 73% M 64% Y 59% K 76%
R 37 G 37 B 37
#252525
Pantone
CMYK
RGB
HEX
106C
C 6% M 5% Y 80% K 0%
R 250 G 227 B 69
#FAE345
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