Three years ago, we embarked on a mission with Buyam: to empower merchants, both wholesalers and retailers, to harness the full potential of the internet. At that time, many were not leveraging this powerful tool to its fullest. Fast forward to today, with over 6,000 vendors on board, we've learned a crucial lesson: every vendor's ultimate goal is to sell more and reach a broader audience.

To reach this goal some merchants turned to social media channels, but their reach was often limited to their circle of friends and acquaintances. Others tried running ads, but with limited capital, this approach was neither sustainable nor scalable.

About a year ago, we decided to explore organic and viral solutions to help our vendors tap into the vast potential of the internet and smartphones, reaching over 10 million Cameroonians (potential buyers.) Our journey began with subsidized digital ads for our vendors. Although effective, this method proved to be unsustainable. Next, we experimented with micro-influencers promoting products via WhatsApp status for a small fee. This strategy showed promise but again, was challenging to scale and manage.

Then we noticed an intriguing trend among tech-savvy young people who are avid social media users. These individuals would negotiate with vendors, take product photos, post them on their social media, make sales, keep their profits, and handle the delivery themselves. This organic and viral approach inspired us to create the perfect solution for our vendors: the Sellam program.

With Sellam, vendors (wholesalers and retailers) can set up shop on Buyam and upload their products at discounted or wholesale prices. Meanwhile, resellers (anyone active on social media) can establish a virtual shop on Buyam, add products from Sellam to their Buyam Shop with a markup, and engage their network on social media. Once a sale is made, resellers keep their commissions (market price minus discounted price), and Buyam handles the delivery from the vendor to the reseller or their client, along with returns and refunds when necessary.

The Sellam program has revolutionized the way our vendors reach buyers, creating a win-win situation for both vendors and resellers. By tapping into the power of social media and the entrepreneurial spirit of young people, we've unlocked new opportunities for growth and success.

Why Choose Sellam?

One of the standout features of Sellam is its inclusivity. It doesn’t matter if you’re unemployed, underemployed, or already have a full-time job; as long as you’re ready to engage and sell to your social media networks, you can start earning money. The beauty of Sellam lies in its simplicity and ease of use.

Another significant advantage is the convenience it offers. You can operate from the comfort of your home while Buyam, the parent platform, handles all the heavy lifting. From bringing wholesalers and vendors on board to ensuring product quality, handling payments and commissions, and managing logistics, including deliveries, returns, and refunds—Buyam takes care of it all. All you need to do is sit back, relax, and watch the money roll in.

Connecting the Dots

Sellam bridges the gap between two key groups: vendors with products to sell and individuals active on social media who lack the capital to procure products and sell them. This program provides a perfect solution for those looking for alternative sources of income but have limited monetization options for their social media activity. It’s a match made in heaven, benefiting vendors, resellers, and consumers alike. And of course, Buyam wins too!

How to Join the Sellam Program

Joining Sellam is straightforward. Here’s how you can get started:

1. Install the Buyam Vendor App: Download the app on your smartphone.
2. Create an Account: Sign up and create your account.
3. Complete the KYC Process: Fill out the necessary Know Your Customer (KYC) details.
4. Get Approved: We will review and approve your account. Once approved, your virtual shop on Buyam will be automatically set up.
5. Start Selling: Begin selecting products from the Sellam product catalogue, add them to your Buyam shop, and share them with your friends on social media.

With Sellam, earning money has never been easier. It’s time to turn your social media activity into a profitable venture. Join Sellam today and start your journey towards financial freedom!